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metastasizing corporate logos
Thursday, August 29 2002
A strong rain fell throughout the night and well into the morning. Brian left for the airport before Gretchen and I even got out of bed, but I came upon him out on the front stoop under an umbrella still waiting for his car service when I went to take a reluctant Sally for her morning walk in the park.
An astoundingly-youthful-looking Joan Jett was seen sticking pins in a voodoo doll of the Los Angeles Sparks at tonight's WNBA championship game against the New York Liberty in Madison Square Garden, which Gretchen, Anna and I watched on cable teevee. The Liberty lost nonetheless, even though they played amazingly well for long stretches of the first half. In a few days the second championship game will be at the Staples Center in Los Angeles. Staples, by the way, is a corporation whose specialty is unrelated to either athletics or entertainment.
This fact reminded me that New York City is one of the few major cities in America with a stadium that doesn't have an unrelated corporate logo riding like viral DNA in its very name. In 2002, corporate names and logos crawl over things of spectacle like flies crawl on shit. It's time for someone to put up some flypaper and return a little dignity to American institutions. Whoever invented the notion of cobranding should be taken out back and shot. If something isn't done about overlapping and metastasizing corporate logos, soon they'll start appearing on diplomas, birth certificates, and obscuring the view through our corneal implants.
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http://asecular.com/blog.php?020829 feedback
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